Azur Associates
shutterstock_1316148788.jpg

Azur.I: Azur Intelligence

 

At Azur Associates, one of our key goals is to provide our clients with the up-to-date, insightful information and analyses they need to make the best decisions for their business.  We have two seasoned team members dedicated solely to this task.  While, of course, we can’t release full studies that are confidential to our clients, we enjoy sharing some highlights as well as perspectives on more public situations in the industry.  This is Azur.I: Azur Intelligence.

 
 
 
 

Azur Associates Wine Market Observations + M&A Trends | Summer 2025

2025 WINE MARKET OBSERVATIONS – KEY POINTS

In 2025 there are a number of factors converging all at once impacting overall consumer package good trends as well as Beverage Alcohol.  While the combination of these has created several challenges, there are opportunities in new emerging areas of growth that can be captured with rigor and focus. 

While everyone acknowledges the fight for beverage occasions is bigger and more dynamic than ever, listening closely to consumers and testing ideas that are aligned with core capabilities can yield unexpected gains.

The impacts of the dynamic market have included significant route to market disruption, including the exit of RNDC from California which has created a number of subsequent questions.

The approach to managing tariffs has varied widely and the impacts of tariffs cannot be understated across all touch points from the importer to the consumer and everything in between.

2025 WINE M&A YTD TRENDS – KEY POINTS

2025 wine M&A activity has been tempered by the combination of macroeconomic uncertainty and challenging wine industry trends. Those with a long-term view have transacted where there is a strategic fit. ​

A few themes that have emerged for the transactions that have closed include:

  • Best of class assets continue to transact

  • Portfolio enhancing brands are of interest

  • New private investor group interest has increased

Details are included in the Azur Wine Market Observations + M&A Tren.

Patrick DeLong